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When it comes to the worlds of music and sneaker culture, collaborations and partnerships are nothing new. We’ve seen many successful and highly anticipated collaborations between musicians and sneaker brands over the years, such as Kanye West’s partnership with Adidas and Travis Scott’s collaborations with Nike. The latest rumor making waves in the sneaker community is that rapper J. Cole has signed with PUMA, and it all started with a tweet from track and field legend Usain Bolt.

Breaking News: Usain Bolt Tweets About J. Cole Signing With PUMA

On February 22, 2021, Usain Bolt tweeted a photo of himself, J. Cole, and PUMA CEO Bjorn Gulden with the caption “Proud to welcome @JColeNC to PUMA family.” This tweet has caused a stir among both J. Cole and sneaker fans alike, as it seems to confirm rumors that the rapper has signed a deal with the sneaker giant.

Who Is J. Cole?

J. Cole is a rapper, singer, and record producer from Fayetteville, North Carolina. He’s known for his introspective lyrics and socially conscious themes, and has become one of the most successful hip-hop artists of the past decade. His debut album, “Cole World: The Sideline Story,” debuted at number one on the US Billboard 200 and was certified platinum. Since then, J. Cole has released several critically acclaimed albums and has won numerous awards for his music.

J. Cole is also a known sneakerhead and has mentioned his love for classic models like the Air Jordan 3 and the Nike Air Force 1 in his music. He even released a sneaker collaboration with PUMA’s rival brand, Reebok, in 2015.

What Does This Partnership Mean for PUMA?

PUMA has been making moves in the sneaker world over the past few years, signing big-name athletes like Usain Bolt, Lewis Hamilton, and Neymar Jr. to endorsement deals. They’ve also collaborated with celebrities like Rihanna and The Weeknd to release successful sneaker collections.

Signing J. Cole would be a significant move for PUMA, as he’s not only a successful musician but also has a dedicated fanbase that would likely be interested in any products he endorses. It would also add to PUMA’s growing list of high-profile endorsers and could help the brand continue to grow its market share in the sneaker industry.

What Kind of Sneakers Could We See from a J. Cole x PUMA Collaboration?

While there’s been no official announcement about what kind of sneakers we could expect from a J. Cole x PUMA collaboration, we can make some educated guesses based on J. Cole’s personal style and the types of sneakers PUMA has been releasing lately.